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Program Curriculum

The program curriculum guides you through the business development process. You may complete the assignments in the sequence that is most effective for your business.

Here's an overview of what we can cover during your coaching sessions:

Phase 1 Create Your Compelling Vision of Success

Front Matter     Introduction to Program

Assignment 1:  Assess Your Current Business

Assignment 2:  Clarify Your Values, Beliefs, Passions & Purpose

Assignment 3:  Define Your Strengths & Profit Drivers

Assignment 4:  Create Your Inspiring Vision of Success

Phase 2 Create & Package Your “Irresistible Offer”

Assignment 5:  Select Preliminary Target Markets

Assignment 6:  Position to Attract Ideal Clients

Assignment 7:  Package to Attract Ideal Clients

Assignment 8:  Manage Your Time Effectively

Assignment 9:  Establish SMART Goals

Assignment 10:  Hire Phenomenal Employees

Phase 3 – Identify Specific Opportunities

Assignment 11:  Ask Your Key Clients for Advice & Support

Assignment 12:  Interview Centers of Influence to Discover Hidden Opportunities

Assignment 13:  Generate Referrals & Introductions to Ideal Prospects

Assignment 14:  Start Relationships with Ideal Prospects

Assignment 15:  Release Inappropriate Clients

Phase 4 – Create Lead Generating & Conversion Processes

Assignment 16:  Host Learning Opportunities & Special Events

Assignment 17:  Create Alliances with Centers of Influence

Assignment 18:  Create a Qualifying & Appointment Setting Process

Assignment 19:  Create a Systematic Account Opening Process

Assignment 20:  Profit from the Power of the Press

Assignment 21:  Convert Traditional Accounts to Fees

Phase 5 – Systematize Your Marketing Communications

Assignment 22:  Prioritize Your Opportunities

Assignment 23:  Optimize Your Business Processes

Assignment 24:  Set Goals for the Next Year

Assignment 25:  Harness Your Inner Genius with Affirmations

Assignment 26:  Develop a 12 Month Action Plan

Assignment 27:  Review Appendixes

A:  Optimize Administrative Functions

B:  Document Administrative Procedures

C:  Optimize Operations Resources

D:  Document Operations Procedures

E:  Document Marketing Procedures


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Updated on 05/09/2006