Effort-Less Marketing for Financial Advisors:
5 Steps to a Super-Profitable Business and a Wonderful Life
By Steve Moeller

Packed with step-by-step processes, sample scripts, letters, and forms, Effort-Less Marketing synthesizes more than a decade of expertise in building profitable financial service businesses into a single source.

American Business Visions. October 1999. 395 pages.

How to Think Like a Millionaire
By Mark Fisher & Marc Allen

For anyone who has ever wondered what makes a millionaire's mind tick, this book opens a door to a revitalizing, life-changing way of thinking. In clear, straightforward writing, the authors—two self-made millionaires—show us how success results from a specific outward projection: thoughts aimed toward a target. How to Think Like a Millionaire shows us how to imprint a formula for personal success on our subconscious minds, programming ourselves to succeed, instead of failing by default. Through a series of questions and exercises, we are given the tools to make concrete change for the better.

New World Library. June 1998. 144 pages.

The Instant Millionaire:
A Tale of Wisdom & Wealth
By Mark Fisher

This delightful allegory by self-made millionaire Mark Fisher imparts the principles of wealth as Fisher learned them. A dissatisfied young man meets an old millionaire who reveals to him the secrets of acquiring not just material abundance, but also spiritual wealth. This book provides a firsthand account of rags-to-riches success, offering practical tips and techniques for listeners interested in achieving financial freedom and security.

New World Library. March 1991.

Marketing to the Affluent
By Thomas J. Stanley

Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. This book includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects. This book is a classic about identifying, understanding, and targeting wealthy people. Author Thomas Stanley offers valuable prospecting techniques that will save you tedious work and improve your bottom line.

Irwin Professional Pub. July 1988. 324 pages.

The Millionaire Next Door:
The Surprising Secrets of America's Wealthy
By Thomas J. Stanley & William D. Danko

How can you join the ranks of America's wealthy (defined as those who have amassed a net worth of $1 million or more)? It's easy, say doctors Thomas J. Stanley and William D. Danko, who have spent the last 20 years interviewing members of this elite club: You just have to follow seven simple rules. The results of their surveys are profound: The self-made millionaires they examined have values, lifestyles, and attitudes you might not have expected.

Longstreet Press. October 1996. 258 pages.