Effort-Less
Marketing Templates Index
The
following 32 resources, consisting of over 90 pages of supplemental material,
are included in Effort-Less Marketing Templates. Each item listed below
relates directly to a specific page in Effort-Less Marketing. So as
you read through the book, you can review the resources that correlate
with the chapter
you're reading. Some documents are worksheets for you to fill out. Other
documents are sample letters, lists and forms for your clients. You
can use them as templates, and customize them to fit your business.
Chapter
3: Live Your Life on Purpose
Page 38: Define
Your Ideal Life Experience
Page 40: Define Your Personal Mission
Page 42: Define Your Business Purpose
Page 45: Design Your Ideal Business Model
Page 51: Action Steps—Exercise
5
Chapter
5: Select the Best Segments and Niches for You
Page 97: Action
Steps—Exercise 1
Chapter
6: Learn What Motivates Wealthy Individuals
Page 116: Get
to Know Your Clients
Chapter 7:
Profile Your Ideal Prospects
Page 126: Identify
All of Your Current Ideal Clients
Page 128: Classify Your Top Clients by Niche
Page 137: Action Steps—Exercise 3
Page 137: Action Steps—Exercise 4
Chapter 8:
Interview Your Key Clients and Niche Experts
Page 153: Learn
More About Your Clients
Page 155: Conduct an Effective Interview
Page 160: Ask Local Experts These Questions
Chapter 9:
Interview Selected Referrals
Page 171: Interviewing
Referrals
Page 186: Action Steps—Exercise 1
Chapter 10:
Interview Your Key Clients and Niche Experts
Page 205: Evaluate
Your Current Positioning Statement
Page 209: Craft Your Elevator Speech
Chapter
11: Package Yourself for Success
Page 222: Sample
Corporate Overview
Page 225: Sample Biography
Page 230: Action Steps—Exercise 1
Chapter
12: Attract Prospects Through Group Presentations
Page 250: Presentation
Evaluation Form
Page 252: Action Steps—Exercise 1
Chapter
16: Identify Potential Strategic Alliances
Page 311: Business
Profile Questions to Determine Compatibility
Chapter 17:
Create Profitable Strategic Alliances
Page 321: Strategic
Alliance Brainstorming Session
Page 327: Sample Liability Letter
Page 328: Financial Strategy Fact Sheet—Sample A
Page 329: Financial Strategy Fact Sheet—Sample B
Chapter 18:
Qualify and Meet With Ideal Prospects
Page 343: 12-Point
Prospect Qualifier
Page 350: Sample Referral Follow-up Letter
Page 358: New Client Information Form
Chapter
19: Customer Service Questionnaire
Page 380: Action
Steps—Exercise 1
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